Digital Marketing

How Google SERP Layouts Affects Searching Behavior

How Google SERP Layouts Affects Searching Behavior

There are numerous studies which have been conducted about how people use google SERPs (Search Engine Results Page), what they overlook and what they focus on. Some experimentation has also been carried out to test whether SEOs (Search Engine Optimisations) should continue doing the optimisation for featured snippets or not. Specially as google now announced …

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the perfect landing page landing page tips

The Perfect Landing Page : Tips For Creating an Effective Landing Page

In terms of lead generation, the landing page is super essential elements. Unfortunately, there are several companies out there who do not use this element wisely. It is a common habit, to give more priority to the Homepage of the website instead of the landing page, also why not? The home page makes the first …

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seo vs smo

SEO Vs. SMO : What’s The Difference between SEO and SMO

Currently, Online marketing is all about the probability of visibility and awareness. Many of the times, people find their small businesses online in one of these three ways: The company comes up very early while going through the search engine results. A person has either mentioned or recommended your website on their website or social …

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